Your customer does not care how much you know until they know how much you care. — Damon Richards
Then what it is that the customer cares about? They care about how you make them feel — that’s why customer experience has become the key differentiator between successful businesses and the ones that fail to make an impact.
‘Want to give your business the boost it deserves? Stop relying on emails and start using ProofHub.’
So, how can you make an impact? Or, should I just say how can you make an impact for your business by providing unmatched customer service and experience?
Well, here are some tips that we at ProofHub, as the marketing team, follow -
Personalization is the key
We are moving towards a personalization economy — an economy where personalized service is going to be the driving factor for businesses. People are ready to pay slightly more for the service, provided they get a more personalized service.
Whether is the sales team or marketing people, they need to pay heed to the fact that every customer is different. So you need to present your business in accordance to that person’s needs. A great way to do it — make use of the data, study customer behavior, put a little more effort to know your target audience and give them a more personalized approach so that they are automatically drawn towards your business.
Keep things consistent
Providing great customer experience is not just a one-time thing. It has to be consistent. From the time you approach the customer until you make the sales pitch and get him to pay for your product, you need to ensure consistency in customer experience.
And, it must not end simply there. Customer experience continues to flow throughout the customer’s life cycle with your business. Look at the biggest brands in the market, they make it a point that the customer always feels privileged. Small gestures like keeping a record of personal details and wishing the customer on special days like birthday and anniversary can be one way to do it.
Following a customer centric approach
Remember, customer is the center of your business. Without customers your business is nothing. So, the best way to create an impact for your business is to develop an approach where the customer is kept at the center.
How do you that? It all begins by figuring out the pain points that your target audience is facing. And, then creating a good storyline to let them know how your business is the best solution for those pain areas. Sell on value, people will automatically pay the price — remember it’s the service experience that separates the BIG BRANDS from the rest.
Treat them as partner, not customers
Don’t treat your customers as a sale. Think of them as partners in your success — and come to think of it that’s what they truly are. Like mentioned above, a business is as happy as successful as its customers.
Rather than flooding them with hardcore sales pitch, employ a more humane approach. Build relationships, and not just customers because relationships last a lifetime. Once you will start to treat them the way you want to be treated, the difference in their loyalty and word of mouth publicity for your business will be evident in a matter of days.
Be transparent. Win their trust
Last, but definitely not the least, thing to keep in mind here is to be transparent in your approach. How can you be transparent? Simple — be clear about your business philosophy. Let them know what you are trying to achieve here.
Don’t be afraid customer feedback. Be genuinely interested in what they have to say and follow through on your word. That’s the best way to win their trust — showing customers that you genuinely care for them!
And, be certain to expect better ROI
In the end I’d like to sum up by saying that the superpowers of empathy and emotional bonding are going to be your most faithful reservoirs in this battle to win customers from your competitors. Inculcate these two feelings in your team from day one, especially in the sales and marketing teams as they are going to be the face of your business in front of the customers.
You can be sure to experience a better return on investment than it was ever before!
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Sandeep Kashyap is the Founder of ProofHub — a leading project management and collaboration software. A passionate leader, Sandeep is always on the lookout for innovative ideas about filling the communication gap between groups, teams and companies. He is also a featured writer on LinkedIn and a contributing author at YourStory. You can connect with him on Twitter, Facebook, and LinkedIn.
Also follow our company page @ProofHub to get the recent updates about our tool, published articles, motivational quotes & presentations.
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Originally published at LinkedIn